Verify Your Business on Google

You’ve just claimed or created your listing on Google maps (see How to claim or create a page) and are ready to verify your business so it can go live. There are various ways to verify your listing, including:

  • Requesting a postcard
  • By phone call or text
  • Email
  • Instant verification
  • Video verification

All businesses will be eligible for at least one of the above methods. Don’t worry, the page will show you which method you’re eligible for and walk you through it.

The process also differs if you are verifying a business with 10+ locations. Stay tuned for more information on businesses with more than 10 locations. We have articles just for you coming soon!


If you opt to receive a postcard with a verification pin code in the mail, this normally takes between 5–14 days to arrive, depending on your location. When you go to your account you’ll see a banner like below:

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When you have the postcard in your hand, and are ready to verify, login to Google my Business, and select the relevant business. Click Enter code at the top of the screen, and follow the simple instructions to verify.

Remember! If you update your address details after requesting the postcard, but before receiving it, you will need to request a new one.



You may be offered a verification pin code through your phone. Once you receive the text message from Google, follow the onscreen verification instructions in your Google my Business account.

If using the Google my Business mobile app, a Call me now option provides an automated message with the pin code. The pin is then entered into the app, following the onscreen prompts.


Some businesses are given the choice to verify by email. With this option you will be sent an email containing the verification pin code which you then enter into your Google my Business account following the onscreen instructions on desktop or mobile. Alternatively, the email also contains a Verify now button to complete the task.

Instant verification

If you’re using the same email account for other business activities, such as Google Search Console, then you may be eligible for instant verification. If this is the case, you will automatically be verified for your listing!

Video verification

Video Verification can be completed via a video call with a Google My Business specialist, and will involve showing us either your workplace or your vehicle. During the call, you’ll be asked some questions that will demonstrate you own or run the business. All you need is a laptop, an Android phone, or iPhone. Check out this video verification article for more details.

Having problems?

If you are having difficulties verifying your business and it’s been 14 days since you requested a postcard, then please contact Google for help.

Keep your eye on the Google My Business Community for our regularly updated, bite-size guides for business owners. You can also join the conversation on Google’s social channels by sending them a message on Twitter or Facebook.